CUSTOM STRATEGIES for Increased Results

For public relations to drive your sales, revenue and profits, it must be able to achieve constant exposure. It must become a continual avenue of communications to your audience that appeals to their core emotions on many planes, and adapts to their changing wants, needs and circumstance, without ever losing "touch" or salience.


Through our work with clients like the "Juiceman," Wunderman, Cato, and Johnson Advertising (the premier international direct response advertising agency), Ericho has pioneered new ways to integrate direct response and public relations. We introduced direct response public relations in the early 80's, and developed public relations tactics that have dramatically increased the results of infomercials, short-form direct response, direct mail campaigns, and e-commerce.


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