DiMassimo Goldstein Press Room

12.08.17 DiMassimo Goldstein Wants You to #SitOutSantaCon (AgencySpy) - Read Article

12.07.17 New Ad Campaign Encourages New Yorkers to ‘Sit Out SantaCon’ (PIX 11) - Watch Segment

04.06.17 Twitter Users Mock Controversial Pepsi Ad with Arab Spring Jokes (Arab News) - Read Article

02.07.17 Super Bowl Ads Normally Avoid Politics, but Not This Year (Orlando Sentinel via Associated Press) - Read Article

02.06.17 Super Bowl ad winners: Tide, T-Mobile (Daily Mail via Associated Press) - Read Article

02.06.17 Super Bowl Snag: When an Incredible Game Overpowers Weak Ads  (MediaPost) - Read Article

02.06.17 Super Bowl Ads Normally Avoid Politics, but Not This Year (The Philadelphia Tribune via Associated Press) - Read Article

02.06.17 Some Super Bowl ads struck the wrong tone (North Delta Reporter via Associated Press) - Read Article

02.06.17 Super Bowl Ads Normally Avoid Politics, but Not This Year (Fox Sports via Associated Press) - Read Article

02.06.17 Super Bowl Ads Normally Avoid Politics, but Not This Year (San Francisco Gate via Associated Press) - Read Article

02.06.17 Super Bowl Ads Normally Avoid Politics, but Not This Year (Yahoo! Finance via Associated Press) - Read Article

02.06.17 Super Bowl Ads Go Political in a Big Way (ABC News via Associated Press) - Read Article

02.06.17 Super Bowl Ads Normally Avoid Politics, but Not This Year (Associated Press) - Read Article

02.05.17 Politics,Inclusiveness, Humor Mark Crop of Super Bowl Ads (Shoot Online via Associated Press) - Read Article

02.05.17 Super Bowl Ads go political in a Big Way (WATE.com via Associated Press) - Read Article

02.03.17 Super Bowl Advertisers Tread Carefully in Divisive Climate - (Daily News-Record via Associated Press) - Read Article

02.03.17 Stars and Stunts to Stand Out at Super Bowl 51 (Smithsonian Tween Tribune via Associated Press) - Read Article

02.01.17 This Year’s Super Bowl Perfectly Encapsulates the Contradictions of Trump’s America (Quartz) - Read Article

01.28.17 To Stand Out at Super Bowl 51, Ads Are Going For Stunts (San Francisco Gate via Associated Press) - Read Article

01.27.17 To Stand Out at Super Bowl 51, Ads Are Going For Stunts (The Roanoke Times via Associated Press) - Read Article

01.27.17 To Stand Out at Super Bowl 51, Ads Are Going For Stunts (Boston Globe via Associated Press) - Read Article

01.27.17 To Stand Out at Super Bowl 51, Ads Are Going For Stunts (Fox Sports via Associated Press) - Read Article

01.27.17 To Stand Out at Super Bowl 51, Ads Are Going For Stunts (The Houston Chronicle via Associated Press) - Read Article

01.27.17 To Stand Out at Super Bowl 51, Ads Are Going For Stunts (Business Insider via Associated Press) - Read Article

01.27.17 To Stand Out at Super Bowl 51, Ads Are Going For Stunts (KFMBFM via Associated Press) - Read Article

01.27.17 To Stand Out at Super Bowl 51, Ads Are Going For Stunts (Associated Press) - Read Article

12.22.16 You Knew An Agency Was Going to Do A #MannequinChallenge Holiday Card, Right? (MediaPost) – Read Article

12.20.16 Agency Holiday Cards 2016: The Coolest, Funniest and Silliest Season's Greetings (Adweek) – Read Article

12.20.16 Bipartisan Greetings and Fake News Frenzies: the First Round of 2016 Agency Holiday Cards (Adweek) – Read Article

12.19.16 Holiday Cards to Help you get Past the Election (Media Life Magazine) – Read Article

12.19.16 The DiMassimo Goldstein Agency Hopes Design can Help to Heal Political Wounds (Ideabook) – Read Article

12.16.16 $1 Drink Specials May Be Illegal in New York (FOX 5 NY) – Read Article

06.24.16 The Art and Science of the "Cheese Pull": Why the Cheesiest Ad Trick Still Makes Us Hungry (Quartz) - Read Article

06.20.16 Boy, Some People Really Hate the Tronc Rebrand (CNBC) - Read Article

05.25.16 DiMassimo Goldstein Opens Beach in Gramercy Park Office (Press Release) - View Press Release

04.19.16 NYC Ad-Agency Takes Sallie Mae Back to Their Roots in Extensive Rebranding Effort (Media Announcement) - View Announcement

04.11.16 DiMassimo Goldstein Names Desiree Cortez as Partner: From Intern to Partner, Inspiring Action Agency Names CFO as Fifth Partner (Press Release) - View Press Release

03.21.16 Who's Influencing the 2016 Election? (Momentology) - Read Article

03.06.16 Picture This: Marketer Let Emojis Do the Talking (The New York Times) - Read Article

02.08.16 The Big Game: Is Goof Really the Enemy of Great? (CommPro) - Read Article

02.08.16 Super Bowl Ads Bring Lighter Tone (The Wall Street Journal) - Read Article

01.29.16 Barbie, Shirtless Shamers, Jaden and Willow Smith: Gender News Weekly (Media Village) - Read Article

01.27.16 The Startup that's Making a Big, Expensive Bet on a Super Bowl Ad this Year" (Quartz) - Read Article

01.19.16 DiMassimo Goldstein Names Tom Christmann as Partner: Inspiring Action Agency Puts Focus on Creative Core (Press Release) - View Press Release

01.04.16 DiMassimo Goldstein Debuts Cheeky HelloFresh “Get Fresh Together” Ad Campaign: Advertisements Bring Fresh Home Cooking and Double Entendre to NYC’s Subway Trains (Press Release) - View Press Release

12.24.15 How Seven Shops Are Getting Into the Holiday Spirit – Salty Santas,
Brassy Wrapping Paper, Cards With Snark (Ad Age) - Read Article

12.22.15 Agency Holiday Cards 2015: See All of This Year's Best Season's Greetings Here (Adweek) - Read Article

12.22.15 Four Iconic Brands that Reinvented Themselves (CNBC) - Read Article

11.09.15 Condoms, Mustaches Find Mutual Cause in Movember (CNBC) - Read Article

10.27.15 Will This Brand be able to Take Down Starbucks? (CNBC) - Read Article

03.10.14 Practice Different Tactics In Digital Marketing Age (Investors.com) - Read Article

03.12.13 Matt Lauer's attempts to shift blame for Ann Curry ouster misguided, experts say (Fox News.com) - Read Article

02.06.13 Whatever Happened to Spuds Mackenzie? Brand Mascots Lose Their Cool (Daily Finance) - Read Article

02.05.13 DIGO Brands' Mark DiMassimo Talks Super Bowl XLVII Ads Hits and Misses (Fox 5) - Watch Video

02.05.13 Mark DiMassimo of DIGO Brands Talks Super Bowl XLVII Ads on Good Day NY with Rosanna Scotto and Greg Kelly (Fox 5) - Watch Video

06.01.12 Entrepreneurs Bet On Themselves (SUNY Purchase College Magazine) - Download PDF

04.06.12 Insiders fear Hollywood Will Ruin NFL Star Tim Tebow's Game, Wholesome Image (Fox News) - Read Article

04.05.12 Men’s Only Golf Club Head Hopes Everyone Will Just Shut Up About the Whole ‘Women Aren’t Welcome’ Thing (Jezebel) - Read Article

04.05.12 $2 Million Gets You What? (AdScam) - Read Article

03.15.12 'Fashion Star' a Hit with Retailers, but Not with Viewers (Fox News) - Read Article

02.07.12  Mark DiMassimo Discusses Best and Worst Super Bowl Ads (MyFox NY) - Read Article

02.06.12 Auto-Industry Ads Score at the Super Bowl (The Wall Street Journal) - Read Article

02.04.12 Super Bowl Ads Go for the Long (Viral) Runs (Internet Retailers) - Read Article

11.02.11 Digo Leverages Dot-Com Connection in Latest Win First work for New Client Bluefly Expected in Early 2012 (AdWeek) - Read Article

10.21.11 Rapture: Signs Mock Doomsday – Alternate Side Parking Remains in Force (Christian Post) - Read Article

10.19.11 'NYC Rapture Readiness Committee' Signs Prepare You For the World's End (The Voice) - Read Article

10.17.11 Monday Odds and Ends (Media Bistro) - Read Article

03.15.11 Proove Debuts, Targets Clients With Strong Analytics (Media Post News) - Read Article

03.15.11 DIGO Brands Launches PROOVE (Bulldog Reporter) - Read Article

03.10.11 Facebook Tests Broad Category Ad Targeting: Is it Effective for Advertisers? (Gig Coin) - Read Article

02.26.11 The Machine Starts Staying Connected (The Machine Starts) - Read Article

09.22.10 Anheuser-Busch to Launch a Free Beer Campaign (CNBC) - Watch Video

09.16.10 Ein Tag ohne Mail und Handy ((Jüdische Allgemeine) - Read Article

08.30.10 With over 10,000 pledges for "No Device Dinners," Offlining Inc. Shifts to a Little Religion in Advertising for the Jewish holidays - Read Release

06.14.10 Give Dads What They Really Want - Download PDF

06.08.10 Ad-Fax Interview with Mark DiMassimo - Download PDF

05.17.10 DiMassimo Goldstein (B to B) - Read Article

03.22.10 Media Meanderings: Marketers Agree that Public Relations Deserves More Respect (Publicity Club of Chicago) - Read Blog

03.10.10 Humor & Politics, Mark DiMassimo on CNBC - Watch Video

03.10.10 PR Vs. Advertising? Longtime Integrated Marketing Partners Say PR Deserves More Respect and Budget — Here's How to Get It (Bulldog Reporter) - Read Article

02.10.10 Mark DiMassimo Talks Super Bowl Ads on Good Day NY (Fox 5) - Watch Video

02.10.10 Mark DiMassimo Talks Memorable Superbowl Ads (WPIX NY) - Watch Video

02.08.10 A look at restaurants' Super Bowl ads (Nation's Restaurant News) - Read Article

02.08.10 Denny's, Coke, Snickers Score Big in Ad Bowl (Wall Street Journal) - Download PDF

02.08.10 Why Indie Boutique Toy's Story Came to a Surprise End (Advertising Age) - Read Article

01.18.10 Bottled Water Makes Acid Rain Fall on Playgrounds (Jagadees English Web)
- Read Blog

01.09.10 Guerrilla Marketing's Newest Revolution (BrandWeek) - Read Article

01.08.10 What the hell is Tappening here? (The Shortest Word) - Read Blog

12.07.09 The Daily Start-Up: Apple’s In Lala Land (Wall Street Journal) - Read Blog

12.07.09 Adland's Dot-Com Dog Days: An Oral History Remembering Advertising's Role in the Boom and Bust (AdWeek) - Read Article

11.02.09 Anti-bottled Water Ads - Tappening (The Unbound Gazette) - Read Blog

10.21.09 Quantcast Health / 10 Swanky Swine Flu Masks 10 Swanky Swine Flu Masks (Women's Day) - Read Article

09.14.09 Agency Creative Wants to Teach Congress to Read (Advertising Age) - Read Article

08.21.09 Tap Water is Smarter Despite The Lack of Celebrity Ad Campaigns (Green Daily)
- Read Blog

08.20.09 'Suit Camp' Promo Scores for Syms (Media Job Market) - Read Article

08.20.09 THE TAPPENING HITS LONDON (Neo) - Read Blog

09.19.09 Read, grasp, vote: Push legislators to nix long, cryptic bills, pass simple laws instead by Mark Dimassimo and Eric Yaverbaum (PE.com) - Read Article & Download Podcast

08.18.09 Bottled Water is the Primary Cause of Restless Leg Syndrome (Visual Culture)
- Read Blog

08.09.09 Its Tappening: Bottled Water is Joke (AntiAdvertising Agency) - Read Blog

08.09.09 Its Tappening: Bottled Water is Joke (Michael Mandiberg) - Read Blog

08.06.09 Mark DiMassimo with Keith and Gale on KCOL, Fort Collins, Co - Listen to Podcast

08.05.09 So what if it's a lie? (European Tribune) - Read Blog

08.01.09 Lewis: Torrent of badmouthing against bottled water (Denver Post) - Read Article

07.31.09 Environmental group's campaign of wry lies against bottled water (Mercury News)
- Read Article

07.31.09 tappening kind of a downer (Daily Obsessional) - Read Blog

07.31.09 DiMassimo Goldstein (Creativity Online) - Read Article

07.30.09 DiMassimo Goldstein Print, DM, Ambient, Outdoor ads archive (Coloribus) - Read Blog

07.30.09 anti-bottled water campaign: Tappening (Start a Lie), Puppies (Coloribus) - Read Blog

07.30.09 Tappening Tap Water Campaign (WizadTron) - Read Blog

07.30.09 AL’S EMPORIUM: The Business Of Bashing Bottled Water (Talk Back) - Read Blog

07.29.09 Агентство DiMassimo Goldstein призналось, что реклама воды врет (AdMe)
- Read Blog

07.29.09 Foremost World-Changing Agencies (Fast Company) - Read Blog

07.29.09 New Strategy Against Bottled Water: Satire (BNEt) - Read Blog

07.29.09 Stephanie Fierman Lies For Tappening (Stephanie Fierman) - Read Blog

07.29.09 This is Brill ... The Start A Lie Campaign (Carrie Connects) - Read Blog

07.29.09 When is a Lie Not a Lie? (Live and Uncensored) - Read Blog

07.28.09 An Environmental Group’s Campaign of Wry Lies Against Bottled Water (The New York Times) - Read Article

07.28.09 Mark DiMassimo on The Mike McConnell Show on 700 WLW - Listen to Podcast

07.28.09 Anti-Bottled Water Campaign Launches (Media Post News) - Read Blog

07.28.09 Onto this Whole Bottle Water Scam (Summit Daily News) - Read Blog

07.28.09 Chuck Norris Can be Killed with Bottle Water!!! (Ad Land) - Read Blog

07.27.09 Tappening: Start a Lie, Puppies (Ads of the World) -Read Blog

07.27.09 Bottled Water: Lies And Propaganda (Phawker) - Read Blog

07.27.09 Tappening Project Takes on the Truthiness of Bottled-Water Ads (Brand Freak)
- Read Article

07.27.09 The Ballsy New Tap Water Campaign: Lies (Good) - Read Blog

07.27.09 Bottled water is the most evil thing on earth (AdFreak) - Read Blog

07.26.09 Start A Lie (AdverBlog) - Read Article

07.25.09 New Tappening advertising campaign challenges the notion of Truth in Advertising while embracing an opposing concept. Lying. (Design Tumble Log) - Read Article

07.23.09 Anti-Bottled Water Campaign Tells Lies (BrandWeek) - Read Article

07.23.09 New Tappening Ads Tell Lies -- Honest (AdWeek) - Read Article

06.15.09 Designers cash in on 'swine flu fashion' (ABS CBN News) - Read Article

05.12.09 Social Media Survey Fills In The Blanks On CFO Gatekeepers (DemandGenReport.com) - Read Article

05.04.09 CFOs Gauge the State of Their Orgs; Consumers Rely on Tech; Twitterers Want Info; Nonprofits Logging Online (PR News) - Read Article

05.04.09 CFO's Calling Ad Spending a Necessary Evil (Stanton and Everybody) - Read Article

05.04.09 Designer Flu Masks All the Rage (Berezobama.com) - Read Article

05.01.09 CFOs don’t value marketing, says report (UTalkMarketing.com) - Read Article

05.01.09 CFOs Aren’t Big Fans of Marketing (ibrants Branding Resource Blog) - Read Article

05.01.09 Los fabricantes de máscaras triplican sus ventas con la gripe porcina (Eco Diario)
- Read Article

04.30.09 CFOs Aren't Big Fans of Marketing (BrandWeek) - Read Article

04.30.09 Designer Flu Masks Put the Personal Touch on Panic (Bester News) - Read Article

04.30.09 Designer Flu Masks Put the Personal Touch on Panic (Alert Net) - Read Article

04.30.09 豬流感新點子:個人化口罩秀出創意 (Taiwan News) - Read Article

04.30.09 Máscara de grife dá um toque de classe ao pânico pela gripe (Terra) - Read Article

04.28.09 New PR Survey Shows Finance Execs have Confidence in Geithner — But Far Less Trust in Marketing Agencies Bull Dog Reporter's Daily Dog) - Read Article

04.06.09 Rollout Newletter: J.H. Cohn (B to B) - Read Article

04.01.09 J.H. Cohn rolls out new campaign (Accounting Today) - Download Article

03.30.09 Creative Capitalism Strikes Again (Biz Box) - Read Article

03.30.09 J.H. Cohn rolls out ad campaign (Ad-Fax) - Read Article

03.26.09 Execs & Accounts: DiMassimo Goldstein, Pureology, HipCricket (ClickZ.com)
- Read Article

03.24.09 J.H. Cohn rolls out ad campaign (B to B) - Read Article

03.23.09 DIGO Launches New Ad Campaign for J.H. Cohn Featuring Notable Sports Figure
- Read Release

03.09.09 Stephanie Fierman Is (Still) A Huge Tappening Groupie (Stephanie Fierman Marketing Daily) - Read Blog

02.11.09 Pepsi's Redrawn Logo Goes Deep, Fizzes Out (New York Post) - Read Article

02.06.09 Drink in the Wisdom of Mark DiMassimo, Agency Founder and CEO of DiMassimo Goldstein As He Shares Insights to Waging War Against Bottled Water (The Advertising Show) - Read Article

02.02.09 Monster, Doritos Score in Big-Game Blitz: In Ad Survey, Coke Is a Super-Bowl Victor, Anheuser's Crown Slips and Cash4Gold Fumbles (The Wall Street Journal)
- Read Article

12.02.08 Integrated Packages More Than Print, Events, Web site Triad (MinOnline) - Read Article

11.19.08 Forget the fear factor, says one media CEO (Medill Reports) - Read Article

11.18.08 ‘Very Few Bright Lights’ in B-to-B in ‘08: A report from day two of ABM’s Top Management Meeting (Folio) - Read Article

11.12.08 Banish the Bottle—And Turn on the Tap (Mental Shavings) - Read Blog

11.03.08 Investools: Education Is Best Weapon on Wall Street (AdWeek) - Read Article

11.02.08 Tell the Candidates “No Clean Coal” (The Earth Will Remain) - Read Blog

11.01.08 Obama Victory Declared By Provocative Ad Campaign (Green Muze) - Read Article

11.01.08 Ad Campaign for Tap Water Proclaims Obama Victory (TreeHugger) - Read Article

10.27.08 Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening (DMNews) - Read Article

10.21.08 2008 Creative Marketers: Barack Obama: The Democratic presidential hopeful spurs a creative marketing groundswell (Creativity Online) - Read Article

10.21.08 Vote for Water (je vais où?) - Read Blog

10.13.08 Gap Hopes to Win Sales in Election (Peak Newsroom) - Read Article

10.08.08 Honda Taps Sony to Ramp Up Its Ad Strategy (Wall Street Journal Online)
- Read Article

10.02.08 Mark Dimassimo on the opportunities for advertising agencies in the wake of the financial crisis (CNBC) - Watch Video

09.26.08 Sorry, it's not a presidential debate (Advertising is Good for You) - Read Blog

09.24.08 Marketing Group Taps Bottled-Water Use During Presidential Campaign Speeches to Cleverly Further Its Message (Bulldog Reporter) - Read Article

09.22.08 The Gloves Comes Off - Obama and McCain BOTH Have a Drinking Problem (Two If By See) - Read Blog

09.22.08 Candidates With Drinking Problems - Tappening.com Awareness Ads (GALLERY) (Trend Hunter Magazine) - Read Article

09.22.08 McCain and Obama have a Drinking Problem (Mastercom) - Read Article

09.22.08 CONSUMER TRENDS: Group urges people to drink tap water (Courier Post)
- Read Article

09.19.08 The Presidential Candidates Have Drinking Problems (iLookLikeFit.com) - Read Article

09.18.08 McCain Has A Drinking Problem - Obama Has A Drinking Problem (WaterSISWEB)
- Read Article

09.18.08 Attention Marketing + Online = Google decision making and content creation (Fast.Fwd.Innocation) - Read Article

09.18.08 Obama Has A Drinking Problem (InspireMedia.net) - Read Article

09.18.08 Tappening - Obama, McCain drinking problems - wild posters, USA (The Commercial Archive) - Read Article

09.17.08 Obama and McCain have a drinking problem (PlentyMag.com) - Read Article

09.17.08 Obama Has A Drinking Problem (Influential Marketing Blog) - Read Article

09.17.08 Obama has a drinking problem: adfeed.extraawesome (Adfeed) - Read Article

09.16.08 Gone Sabbaticalin’ (Promo Interactive) - Read Blog

09.15.08 Tappening Gets Political: Pro-tap-water push flows into Presidential Race (AdWeek)
- Read Article

09.15.08 Stephanie Fierman Drains The Bottled Water Hype - Read Blog

09.08.08 Business Leaders On Leadership (SuperJob4U.com) - Read Article

09.07.08 Has the Bottled Water Well Finally Run Dry? (Brand Week) - Read Article

08.24.08 What kind of water are you drinking? (Lichterwald) - Read Article

07.28.08 Tappening.com print campaign (GulpFanzine.com) - Read Blog

07.25.08 Ericho Inside offers PR services for ad agency clients (PR News) - Read Article

07.25.08 DIGO and Ericho Communications Team Up to Launch 'Ericho Inside' (BullDogReporter.com) - Read Article 

07.25.08 Ericho Inside offers PR services for ad agency clients (PR News) -Read Article

07.25.08 DIGO and Ericho Communications Team Up to Launch 'Ericho Inside' (BullDogReporter.com) - Read Article

07.22.08 Dimassimo Goldstein (DIGO) Adds Full-Service Public Relations to their Growing list of Client Services - Read Release

07.17.08 Tappening (Flickr) - View Page

06.29.08 Entrepreneur Bets on Line of Skin Lotions for Athletes (NY Daily News) - Read Article

06.28.08 On a Skincare Mission (Sports Products Review) - Read Blog

06.27.08 MISSION Product: Athlete Engineered Skincare (Beuaty Chat Blog) - Read Blog

06.24.08 These Athletes will Take Care of Your Skin (AdFreak.com) - Read Blog

06.23.08 DIGO’S Mission Blends Skincare and Social Conscience - Read Release

06.17.08 Bottled Water Is a Big Drain - Most communities in the U.S. have safe tap water: Bottled H2O is a waste of money and resources (BusinessWeek.com) - Read Blog

05.21.08 Ad Campaign Attacks Latest Environmental Foe: Bottled Water (Reuters) - Read Article

04.17.08 Ad Campaign for Tappening.com (AdvertisingIsGoodForYou.com) - Read Blog

04.12.08 Tappening.com (sensibilid) - Read Blog

04.11.08 Tappening.com: Fish (AdsOfTheWorld.com) - Read Blog

03.03.08 Hustle and Flow: Inside the marketing efforts to make drinking tap water cool again (AdWeek) - Read Blog

07.04.04 'The Apprentice' Without TV, Trump or a High Salary Job (New York Times)
- Download PDF

07.02.04 Do Real Men Drink Diet Cola? Pepsi and Coke Duke it Out (Wall Street Journal)
- Download PDF

06.16.04 Maxim Brings Home the Beer, Babes, Bathmats (New York Post) - Download PDF

05.10.04 Hard Rock Picks New Agency to "Ad" to Hotel's Party (Las Vegas Business Press)
- Download PDF

04.26.04 Party's On for Hardrock Hotel (AdWeek) - Download PDF

03.01.04 First , FCC Scrutiny, are Ad probes next? (Brand Week) - Download PDF

01.21.04 New Ad Campaign, By DiMassimo Brand Advertising, For Crunch Fitness Compares The Purity of An Untouched Facility to That of A Virgin - Read Release

12.17.03 New Ad Campaign Accepts the Notion that People Come in all Shapes and Sizes: DiMassimo Brand Advertising Creates Fully Integrated Campaign Targeting Post-Holiday Guilt - Read Release

10.01.02 The Crazy Economy is Making Most People Cross Their Fingers While Traders are Crossing Their Legs - Download PDF

10.02.03 The Thrill to Shill (Time Out New York) - Download PDF

09.23.03 How a Graduates Job Search Became a Matter of Survival (The Star Ledger)
- Download PDF

09.15.03 Announcing the Most competitive Job Search Yet: Account Executive Survivor - Download PDF

08.31.03 In Trying Times, Many Ways to Ask, Will you Hire Me. (The New York Times)
- Download PDF

08.04.03 Become the Richard Hatch of the Advertising World - Download PDF

03.03.03 AdvertisingAge spots Crunch Fitness - Download PDF

03.24.03 From the California Surf-a-Robics to New York City Knish-Ercise, the Call Goes Out to Find a New Exercise Star - Download PDF 

02.11.03 Instinet retains DiMassimo (DM News) - Download PDF

02.06.03 Instinet Chooses DiMassimo (New York Times) - Download PDF

02.03.03 Instinet Selects DiMassimo Brand Advertising - Download PDF

02.03.03 Instinet Picks DiMassimo in Account Consolidation (Advertising Age) - Download PDF

03.26.02 Introducing Five People in the Advertising Community Who are Actually Not Unemployed: DiMassimo Brand Advertising Hires Five New Employees (or as He Likes to Refer to Them – Fresh Meat!) - Read Release

09.20.02 DiMassimo Strips for Crunch - Download PDF

06.03.02 The Bush Mystique - Download PDF

06.03.02 Yoga, Remain Seated (Newsweek) - Download PDF

06.03.02 Crunch Takes Fitness to a Higher Plane with Inflight Yoga on JetBlue Airways - Download PDF

05.22.02 RPT-Spin doctors at work: Merrill ads tout research (Reuters) - Download PDF

05.20.02 Takes (AdWeek) - Download PDF

04.08.02 XEROX "The Duel" (Creativity) - Download PDF

03.18.02 Island ECN Targets New Ads at Traders (Advertising Age) - Download PDF

02.01.02 New "You, the Trader" Campaign Gives an Intimate Look Into the Trader's Day
- Download PDF

03.12.02 The Check Off Ad (Wall Street Journal) - Download PDF

03.05.02 In the Mix (NewsDay New York City) - Download PDF

02.11.02 Rave Danger (Asweek) - Download PDF

02.11.02 PSAs Target Teens' Use of Ecstacy (Advertising Age) - Download PDF

02.11.02 Creativity - Download PDF

01.21.02 Taking it from the Chin (Brandweek) - Download PDF

01.21.02 AdWeek Word of Mouth: Crunch Fitness - Download PDF

12.2.001 Madison Avenue Gone Bust? (Smart Business) - Download PDF

11.27.01 Southwest Ads' Quick Return Works (USA Today) - Download PDF

11.26.01 Sky High: The Antidote is Selling Air Travel as a Destination (Advertising Week)
- Download PDF

10.08.01 Advertising in Crisis: A 20th CenturyTale (Brandweek) - Download PDF

10.05.01 How to Suceed at Business (US Weekly) - Download PDF

08.27.01 Flush With Success (Investment News) - Download PDF

06.29.01 Big Wallet, Little Stomach (USA Weekend) - Download PDF

06.26.01 Traveling Light (The Wall Street Journal) - Download PDF

06.15.01 Diet Tied to Vacationing (Arizona Republic) - Download PDF

06.04.01 You Know, I only Dine on TWA (NewsWeek) - Download PDF

06.01.01 Where are You Going on Your Next Vacation? The Answer May Lie on Your Dinner Plate - Download PDF

05.31.01 Caloric Travel (Daily News) - Download PDF

04.18.01 New Ad Campaign Taps into the Frustrated Employee in All of Us - Download PDF

02.06.01 New Study Shows That the Election and the Economy May Have Dampened Our Trust in America, but it's Done Wonders for Our Sex Lives - Download PDF

12.27.00 The Real Advertising Critics Give Their Opinions - Download PDF

11.06.00 They've Done Oprah, Today, and Rosie: The Final Stop on Their Campaign Trail Should be the Bathroom - Read Release

09.18.00 Who Wants to Kick a Millionaire's Ass? - Download PDF

09.18.00 If you're a Person That Would Like Nothing More Than to Wail on Donald Trump or Bill Gate's Ass, Read On - Download PDF

09.18.00 Kick Rick's Butt - Download PDF

!&%$$??!!!#! DiMassimo Brand Advertising Takes An Extremely Blunt Approach In A Pro-Bono
Campaign for Anti-Smoking - Download PDF  

New "You, the Trader" Campaign Gives an Intimate Look Into the Trader's Day
- Read Release  

Did You Know That... According to DiMassimo Brand Advertising “Emotional Distancing” Survey - Download PDF  

Sammy Sosa, Mark McGwire, Jerry Springer, and Fab Detergent May Determine the Future of Our President - Download PDF  

What Will Make Americans Travel Again? Patriotism, Armed Guards, or Love - Download PDF  

Advertising for Dot.coms: The World wide Web Billion Dollar Bust - Download PDF  

Introducing the First Ever Supermarket Diet - Download PDF  

Honey, I'll be Right There - Download PDF  

Survey Finds That the Old Adage "Sex Sells" Only Applies to Women if They're Over the Age of 40: Marketing Survey Shows Younger Women De-emphasize Sex, Put a Higher Stake on Capabilities, and are More Comfortable with the Option of Being Homemakers - Read Release  

Too Busy? (New York, New York) - Download PDF  

Phone Habits of Highly Effective People (CSM Trader) - Download PDF  

Stock Traders Can Hold More Than Shares (Sun Times) - Download PDF