Having made a career out of managing crises and PR disasters, I can’t help but see the headlines through a particular lens. With another year gone by, 2016 was yet another fascinating year in the world of PR.
The Year's Most Memorable PR Moments & Cringeworthy Catastrophes
Having made a career out of managing crises and PR disasters, I can’t help but see the headlines through a particular lens. Suffice it to say, as far as PR goes, 2015 did not disappoint. With everything from bizarre rambling tweetstorms, mortifying meltdowns, and humiliatingly awkward blunders to damning exposé, blogging wars, and public feuds, the year saw a veritable smorgasbord of PR spectacles that were both comically entertaining and often captivating in their cringeworthiness. So without further adieu, below are a few of my top picks for 2015’s best PR moments — from the good to the bad to the just plain ugly.