Ericho Communications Press Room

05.24.16 Social Media Buzzes with #NextBond as Fans Weigh In on 007's Future (CBS)

 

01.15.16 Tech Take: Amazon and Google's Plans for Managing Drone Traffic (Fox News)

 

12.28.15 2015's Most Memorable PR Moments and Cringeworthy Catastrophes – The Year's PR Winners and Losers (Huffington Post)

12.09.15 #HashtagActivism – Turning Whispers Into Shouts and Fighting Stigma With Story (Huffington Post) - Read Article

11.13.15 Tech Take: Why Google Wants Everyone to Have Access to TensorFlow (Fox News)

 

11.04.15 Amazon's New Parental Leave Expansion Is Smart PR Before Holiday Shopping Season (Huffington Post)

10.15.15 Facebook Continues to Defend Controversial Policy That Puts Users in Real Danger (Huffington Post)

09.18.15 Tech Take: Tech to Fight Homelessness and Wildfires (Fox News)

 

08.28.15 Tech Take: The future of Cybersecurity Might Not be What You Think (Fox News)

 

08.25.16 Calculated PR Move or Embarrassing Blunder? PR Lessons Gleaned From Tinder's Epic 30-Tweet Meltdown (Huffington Post)

07.31.15 Tech Take: Twitter Joke Crackdown No Laughing Matter (Fox News) - Watch Video

03.26.15 STOSSEL: Is there Life (Online) After Death? (Fox Business)

 

03.17.15 Facebook Lets Advertisers Eavesdrop on Your Conversations (Huffington Post)

03.09.15 Is Snapchat Peddling Porn? (Huffington Post)

03.04.15 #DigitalAfterlife (Huffington Post)

02.20.15 Facebook Ups Its Own Influence With Patent to Identify Social Media's Most Effective Influencers (Huffington Post)

01.29.14 Tech Take: What's The Best Way To Watch The Superbowl? (Fox News)

 

12.30.14 What's Apple releasing in 2015? (Good Morning Connecticut)

 

12.24.14 Reading Tim Cook's Mind, What's Apple Planning? (Real Clear Technology) - Read Article

12.23.14 Reading Tim Cook's Mind: Beyond the Watch, What's Apple Planning in 2015? (Huffington Post) - Read Article

10.30.14 Some major retailers say no to Apple Pay (Fox News) - Watch Video

08.15.14 Tech Take: The dichotomy of 'news' on social media feeds (Fox News)

 

06.16.14 Why Generation Y won't pick up the phone (Fox News) - Watch Video

05.08.14 Amazon allows customers to shop via Twitter using hashtags (Fox News) - Watch Video

03.24.14 Tech Take: US Government Surrenders Control of ICANN (Fox News)

 

12.05.13 Tech Take: Are 'Octocopters' the next evolution of package delivery? (Fox News)

 

10.31.13 Tech Take: Could the Newest Smartphones Mark the End of Privacy? (Fox News)

 

10.17.13 Should Incumbent Politicians be Fired? #ShutdownTheShutdown (Fox News)

 

09.24.13 The Hunt: Is Big Brother Watching You Through Your Smartphone? (Fox News)

 

09.23.13 Privacy Is Getting Old-Fashioned Faster Than We Can Opt In! (Huffington Post) - Read Article

09.11.13 Eric Yaverbaum Talks About Twitter and TV on NBC CT (NBC)

 

09.10.13 The Hunt: How Social Media Impacts Syria Intervention (Fox News)

 

09.09.13 Accounts and People of Note in the Advertising Industry (New York Times) - Read Article

08.27.13 Eric Yaverbaum Discusses Twitter and Television (Fox CT)

 

08.19.13 Jansing and Co: Any Tweet is a Good Tweet for Getting Elected (MSNBC)

 

08.08.13 Jansing and Co: Nielsen Study Shows Twitter Can Increase TV Viewership (MSNBC)

 

08.08.13 New Study Shows Twitter Use May Boost TV Viewership (WPIX11)

 

08.05.13 Tech Take: Invasion of Privacy in the Age of Snowden (Fox News)

 

07.16.13 Tech Take: Eric Yaverbaum discusses Facebook Etiquitte (Fox News)

 

06.27.13 Tech Take: Eric Yaverbaum Discusses Social Media and Privacy (Fox News)

 

04.25.13 Tech Take: Eric Yaverbaum on FoxNews Tech Take Live (Fox News)

 

12.18.12 Eric Yaverbaum Discusses How Social Media Can Turn Outrage Into Action on (MSNBC) - Watch Video

09.15.12 Eric Yaverbaum on Digital Business Hour (Digital Ethos) - Read Article

07.25.12 Small business owners, beware of BYOD (The Washington Post) - Read Article

07.14.12 Depressed? It Must Be Facebook (Huffington Post) - Read Article

07.08.12 Privacy? What's That? (Huffington Post) - Read Article

07.05.12 Thunderclap: The Next Invaluable Social Media Tool for Small Business? (The Washington Post) - Read Article

06.30.12 "Gaffes and Gotchas" Part II (Huffington Post) - Read Article

06.26.12 Klout: A Litmus Test for Small Business Marketing and Social Media Strategies (The Washington Post) - Read Article

06.25.12 Obama's Numbers Flat-lining: Percentages Don't Lie! (Huffington Post) - Read Articles

06.17.12 Obama's Bad Week (Huffington Post) - Read Article

06.11.12 How to leverage user-generate content on social media sites (The Washington Post) -Read Article 06.07.12 At Play in Facebook's New Sandbox (Huffington Post) - Read Article

06.02.12 Obama Is a Master of Social Media – New App Fuels His Campaign (Huffington Post) - Read Article

05.25.12 The Value -- and Valuation -- of Facebook (Huffington Post) - Read Article

05.10.12 Facebook's Campaign: Click a Button and Save a Life Huffington Post) - Read Article

05.01.12 2012 Election: A Social Media ScoreCard Putting Up the Numbers for Romney and Obama (Huffington Post) - Read Article

04.25.12 Small business advice: Ensure energy efficiency in your social media efforts (The Washington Post) - Read Article

04.23.12 Social Media: The Inscrutable Bubble! When the Bubble Bursts, Does It Make a Sound? (Huffington Post) - Read Article

02.23.12 Buying Facebook friends: should you do it? (The Washington Post) - Read Article

02.17.12 Jeremy Lin, Social Media and a New Place to Whine? (Huffington Post) - Read Article

02.15.12 Honey, Can You Please Pass the Politics? (Huffington Post) - Read Article

01.19.12 Social Media, Where Art Thou? (Huffington Post) - Read Article

12.29.11 2011: The Year of Social Unrest (Huffington Post) - Read Article

12.28.12 What Would Norman Rockwell Think About Facebook? (Huffington Post) - Read Article

12.23.12 Preaching to the Choir (Huffington Post) - Read Article

12.02.11 November Unemployment Numbers (Fox News) - Watch Video

11.04.11 Watch Your Step: How Foursquare Can Get Customers in the Door (Huffington Post) - Read Article

11.04.11 Watch Your Step: How Foursquare Can Get Customers in the Door (Huffington Post) - Read Article

10.28.12 Health Care, Religion, Politics, and a Bedside Vigil (Huffington Post) - Read Article

10.22.12 Excuse me, Mr. President? (Huffington Post) - Read Article

09.26.11 Girls (and Boys) Just Wanna Have Fun (Huffington Post) - Read Article

09.15.11 Eric Yaverbaum on Huffington Post - Read Profile

09.15.11 Social Media Step by Step (Cision Navigator) - Read Article

08.05.11 Eric Yaverbaum Discusses The Debt Ceiling Debacle (Fox News)

 

08.05.11 Eric Yaverbaum Talks Cyber Terrorism (Fox News)

 

08.05.11 Eric Yaverbaum, Talks U.S. Troop Withdrawal from Iraq (Fox News)

 

08.02.11 Eric Yaverbaum Discusses Social Media Magazines (Fox News)

 

07.21.11 First Social Media-Based Magazines Set To Debut In the Fall With Highest Business Circulation In the U.S.: "The Social Six," a Group of Powerhouse Social Media Marketing Veterans, Are Joining Forces to Share Their Expertise (Bulldog Reporter) - Read Article

07.21.11 First Social Media-Based Magazines Set To Debut In the Fall With Highest Business Circulation In the U.S.: "The Social Six," a Group of Powerhouse Social Media Marketing Veterans, Are Joining Forces to Share Their Expertise (Forbes) - Read Article

07.21.11 Social media business mags set to launch (PR Week) - Read Article

07.19.11 You Like Entrepreneurs, You Really Like Them (The Globe and Mail) - Download PDF

07.18.11 Social Media's First Magazine's Set to Debut in the Fall with Highest Business Circulation in US - Download PDF

06.07.11 Offlining Founders Launch Cat's Cradle Reboot Competition This Father's Day - Download Press Release

05.17.11 Eric Yaverbaum Discusses Cyber Terrorism in Government (Fox News) - Watch Video

05.17.11 Eric Yaverbaum Talks Donald Trump and Newt Gingrich (Fox News) - Watch Video

05.17.11 Eric Yaverbaum Discusses His Read to Vote Campaign (Fox News) - Watch Video

05.10.11 Eric Yaverbaum Discusses 2012 Presidential Nods (Fox News) - Watch Video

05.10.11 Eric Yaverbaum Discusses Nuclear Energy Threats (Fox News) - Watch Video

05.10.11 Eric Yaverbaum Discusses the Casey Anthony Case on (Fox News) - Watch Video

02.14.11 Sweet-Talking the Press: 5 Ways to Woo Journalists with Holiday-Themed Pitches (Ragan.com) - Read Article

11.19.10 How to Get People to Return Your Calls (Selling Power) - Listen to Podcast

08.30.10 With over 10,000 pledges for "No Device Dinners," Offlining Inc. shifts to a little Religion in Advertising for the Jewish holidays - Read Release

05.19.10 A Battle of Perceptions: Obama's SCOTUS Nomination Offers Viral, Grassroots Lessons for PR (Bulldog Reporter) - Read Article

05.18.10 How To Get Out of Student Loan Debt, Without Sweating (Credit Card Outlaw)
- Read Article

03.22.10 Media Meanderings: Marketers agree that public relations deserves more respect (Publicity Club of Chicago) - Read Blog

03.10.10 PR Vs. Advertising? Longtime Integrated Marketing Partners Say PR Deserves More Respect and Budget — Here's How to Get It (Bulldog Reporter) - Read Article

01.05.10 Social Media Expert Pens College Admissions Book with His Daughter (BullDog Reporter) - Read Article

10.01.09 How A PR Campaign Turned Into an Unexpected Sales Phenomenon (Selling Power) - Download PDF

09.18.09 Obama Begins Health Plan Media Blitz (Washington Times) - Read Article

09.18.09 On The Media Blitz (CBC)

 

08.13.09 Campaign against bottled water gains traction (PR Week) - Read Article

07.28.09 An Environmental Group’s Campaign of Wry Lies Against Bottled Water (The New York Times) - Read Article

07.28.09 Lying in Advertising: Is This PR Campaign All Wet? (Pioneer Productions) - Read Blog

07.27.09 PR, Perfected: Crisis Communication: What Should Have Happened (Media Bistro)
- Download PDF

04.07.09 ‘Tappening’ into your life’s purpose with Eric Yaverbaum (The Power of Slow)
- Read Article

03.09.09 Stephanie Fierman Is (Still) A Huge Tappening Groupie (Stephanie Fierman Marketing Daily) - Read Blog

02.05.09 Making Money by Making a Difference: Tappening Founder Dishes Green PR Tips, Quips (Bulldog Reporter's Daily Dog) - Read Article

01.15.09 Stephanie Fierman Pulls Burger King Over For Speeding (Stephanie Fierman Marketing Daily.com) -

01.01.09 Direct Response Public Relations Agency Opens Doors in Tampa, Florida With an Industry First: Launches Direct Response Video Spot Starring Hyper-Energetic Matthew Lesko - Read Release

 

12.16.08 Infomercial King's Viral Video Helps Launch PR Firm (Direct Marketing News Wire)
- Read Article

12.16.08 Ericho Direct opens for Business (PR Week) - Read Article

12.12.08 Online brokerage firm spurns 'baby talk' in new effort (PRWeek) - Read Article

12.10.08 Controversial Ads Can Help Boost a Brand (PRWeek) - Read Article

12.05.08 Eric Yaverbaum on Tappening.com's Happening (Target Marketing) - Download PDF

11.24.08 Tappening: Branding Tap Water in an Attempt to Save the Planet (Wend Magazine) - Read Article

10.29.08 Eric on WSRadio.com (WSRadio.com) - Listen to Interviews

10.27.08 Creative Campaigns from Coverall Cleaning System, Power-Save Energy, and Tappening (DMNews) - Read Article, Download PDF

10.07.08 Voice of Water from PUR Water Filtration (FoodBev.com) - Read Article

10.02.08 What are the Internet Gurus Emailing? (Bob Bly) - Download PDF

09.29.08 Zach Braff is Asking You to Drink the Water (AdFreak) - Read Article

09.28.08 Water Stars in New Ads For P&G's PUR Filters (BrandWeek) - Read Article

09.24.08 Marketing Group Taps Bottled-Water Use During Presidential Campaign Speeches to Cleverly Further Its Message (Bulldog Reporter) - Read Article

09.04.08 Ethics Boost Productivity (Yahoo News) - Read Article

08.24.08 What kind of water are you drinking? (Lichterwald) - Read Article

07.25.08 Ericho Inside offers PR services for ad agency clients (PR News) - Read Article

07.25.08 DIGO and Ericho Communications Team Up to Launch 'Ericho Inside' (Bull Dog Reporter) - Read Article

07.22.08 Dimassimo Goldstein (DIGO) Adds Full-Service Public Relations to their Growing list of Client Services - Read Release

06.25.08 Balancing life and work no longer just a mom issue (CentralJersey.com) - Read Article

06.19.08 Tap Water Rules (Forbes) - View Video

06.05.08 Backyard Public Relations: P.R. Guru Eric Yaverbaum Moves Business Into the Backyard After a Life-Altering Decision (Forbes) - Watch Video

05.26.08 Balancing Life and Work no Longer Just a Mom Issue (LoHud.com) - Read Article

05.26.08 Carve You Own Road: Roadie Profile - Read Blog

05.23.08 New York's CW 11 Morning News Interviews Eric on His New Book Everything Leadership - Watch Video

03.26.08 Eric Talks about Bloggers and Their Roll in the 2008 Presidential Election (CW 11 Morning News) - Watch Video

03.16.08 Mike Santoro: Fighting Bottled Water: How do you Market Tap Water? - Read Blog

03.03.08 ADWEEK- How "Tappening" is Trying to Wean Consumers Off Bottled Water.
- Read PDF

02.28.08 Eric on Technology and the 2008 Presidential Primaries and Election (New York CW11)
- View Video

01.09.08 Group Aims to Brand Tap Water - Read Blog

01.08.08 Drink A Lot of Bottled Water - Read Blog

01.08.08 Marketing Memo: New Coke CEO to Soon Find Out What's 'Tappening' - Read Blog

01.03.08 What's Tappening Hot Stuff - Read Article

01.03.08 Heather Ink- Coke to get Deluged by Anti-Water-Bottle Campaign - Read Blog

01.03.08 Westchester men's campaign targets bottled water - Read Article

01.03.08 Advertising Age- Coke to Get Deluged By Anti-Water-Bottle Campaign - Read Article

12.11.07 Tinting Your Water Green - Read Blog

12.11.07 Tappening Water Bottle, Self Edge Iron Heart Cycling Jeans, Twist Sponges
- Read Article

12.07.07 A Revolutionary Idea: Branding Tap Water - Read Blog

12.07.07 The Alternate Consumer on Tappening - Read Blog

12.04.07 Is Bottled Water Unethical? - Read Blog

12.01.07 Tap vs. Bottled Tap - Read Blog

11.29.07 Tappening and Garbage! - Read Blog

11.29.07 Stephanie Fierman is Tappening: Are You? - Read Blog

11.26.07 Bottled Water Industry: Time to Quit - Read Blog

11.26.07 Friends Promote Reusable Tap Water Bottles

11.26.07 Local Men Take Aim at Bottled Water

11.26.07 Mark and Eric on WOR's Joey Reynolds Show

11.26.07 What's Tappening? (Fox News) - Watch Video

11.26.07 Local Men Take Aim at Bottled Water - Read Article

11.25.07 You, Too, Can Help Put the Brakes on Greenhouse Gases (The Blade) - Read Article

11.24.07 Eco-Group's "Message in the Bottle" - Read Article

10.08.07 Business Week: Plastic Water Bottles: How Many Will Just Say No - Read Blog

06.18.07 Coffee Break CEO Fathers Give More time (Delaware Online) - View pdf

06.18.07 On the Job: Summer Fever Strikes Many American Workers (Courier-Journal.com)
- View pdf

06.18.07 Monday Water Cooler: Please Pass the Promotion, Chief Executive Dad, Better Bosses (Post-Gazette) - View pdf

06.16.07 Surprise: Dogs Easier to Shop for than Dad (Denver Post) - View pdf

06.16.07 CEOs Don't Necessarily Make Bad Dads (CBC News) - View pdf

06.15.07 Most CEO Dads Spend Time With Their Kids (Business Rocky Mountain News) - View pdf

06.14.07 CEO's Say They Spend More Time With Children (Postbulleting) - View pdf

01.01.07 Jack LaLanne, Eric Yaverbaum, and Elaine LaLanne at Jack's 92nd Birthday Celebration at 1500 Broadway (Gotham Magazine, December 2006) - View pdf

06.06.07 Fortune 1000 CEO Father's Survey Shows a Healthy Dose of Involved Parenting. The Annual Report Gets Less Hours Than Helping with Homework - Read Release

06.06.07 In a Father's Day Survey of 110 Fortune 1000 CEO Dads... Did You Know - Read Release

06.02.05 As the Stem Cell Debate Heats Up in the Senate... One Man Urges President Bush To “Walk a Mile in My Shoes.” Caretaker of Wife with Secondary Progressive Multiple Sclerosis Asks Fellow Caretakers and Patients To Send Their Heartfelt Notes (and an Old Pair of Shoes) as a Message to the White House! - Read Release

05.26.05 Flip-Flops and Shorts Required at Jericho Communication's First Annual (Indoor) Barbecue. Just Another Day at the Office For Employees at Jericho Communications Who Celebrate the Season with the First Memorial Day Barbecue in the Country - Read Release

10.26.04 What do a Prestigious Hotel in Washington D.C., a Top Marketing Strategist, and a Nutrient Enhanced Water have in Common? Jericho Communications is Named Agency of Record for the Hay-Adams, Glacéau Vitaminwater and Michael Berland - Read Release

05.22.04 Lessons in Success. (Journal News) - View pdf

03.08.04 Jericho Survey Finds Many CEOs Skeptical of Relationship With Press (PR Week) - View pdf

02.23.04 H&M, Jericho Launch Blitz for Chicago Store Opening (PR Week) - View pdf

02.16.04 Queer Eye makes Over the Economy (Fortune) - View pdf

01.15.04 Cheese Sells-Domino's Gimmicks Pay Off In Publicity (Sports) - View pdf

01.05.04 Trista & Ryan: Wedding Backlash (US Weekly) - View pdf

01.05.04 Celeb Endorsers People Say They Would Buy Products From (Brandweek) - View pdf

01.04.04 Queer Guys Make Men Shops (Furniture Style) - View pdf

12.29.03 Shopping by Celebrity (Times Union) - View pdf

12.22.03 Who Made a Mark on Marketing (Advertising Age) - View pdf

12.18.03 Queer Eye's Influence (Pittsburgh Post-Gazette) - View pdf

12.14.03 Celebs Who Sell (Daily News) - View pdf

12.10.03 Queer Eye May Impact Shopping (San Antonio Express New) - View pdf

12.09.03 FAB Five Send Men to the Mall, Poll Suggests (St. Louis Post Dispatch) - View pdf

12.09.03 Queer Eye May Effect Shopping (The News Tribune) -View pdf

12.09.03 Queer Eye May Inspire Shopping (Charlotte Observer) - View pdf

12.08.03 Queer Eye Guy Tops Celeb Endorser List (Indianapolis Star) - View pdf

12.08.03 Bravo Show Get Men Into Malls (The Beacon Journal) - View pdf

12.08.03 Some Companies Give Their Employees a Pat on the Back for the Holidays, This One Guy Gives Them a Nice, Deep Rub: Jericho Communications Transforms Its Offices Into a Spa For the Day to Say Thank You to Its Employees - Read Release

12.07.03 Survey Finds That Since 9/11, Fortune 1000 CEOs May Be Thinking About CSR More but are Reluctant to Open Their Wallets. CEOs Say Environment, World Communities, and Terrorism All Affected by Big Business - Read Release

12.07.03 The Typical Fortune 1000 CEO: 900 Square Foot Corner Office, $2.5 Million in Stock Options, Powerful Leader, and Diehard Simpson Fan - Public Relations For Dummies Survey Finds That the Best Way to Target Your Audience is to Hit Them Where They Least Expect it - Read Release

12.07.03 In an Era Where Communication Technology is Revolutionized Daily, The Most Traditional Form of Marketing Rises to the Top; Public Relations Getting Greater Attention From Businesses of all Sizes - P.R. (For Dummies) Finally Brings David and Goliath to Common Ground - Read Release

12.07.03 What People are Talking About This Week (Daily News) - View pdf

12.07.03 There May Be a Fab Five Effect in the Nation's Spending Habits (Orlando Sentinel) - View pdf

12.06.03 Queer Eye Factor Hits Malls (Columbus Dispatcher) - View pdf

12.06.03 Survey: Queer Eye Guys Affect Shopping Habits (Green Bay Press) - View pdf

12.04.03 Fab Five Influencing Shopping Habits (Arizona Republic) - View pdf

12.02.03 Queer Eye Star Best for Sales: Survey (Chicago Sun Time) - View pdf

12.04.03 Survey Finds Queer Eye Affects Shopping (Zap2t.com) - View pdf

12.01.03 Using PR to Strike Before The Union Does (PR Week) - View pdf

12.01.03 Jericho Communications Best Agency to Work For: Client Seal of Approval (PR Agency Report Card) - View pdf

11.25.03 Queer Eye Has Effect on Male Shoppers (Wireless Flash News) - View pdf

11.23.03 Survey Finds That Americans Will be Coming Out of the Closet to Shop This Holiday Season. National Survey Finds That What Goes on Outside of a Store Affects What Goes on at the Register - Read Release

11.01.02 9/11 Boots CSR Awareness (Ethical Performance) - View pdf

11.01.02 Marketing Secrets Told, and it's Good PR - View pdf

10.21.02 Jericho to Help Goldfish Colors Stand Out (PR Week) - View pdf

10.21.02 EMI Feeds Need of Marketing Execs (PR Week) - View pdf

10.02 Survey Finds Net CEO's Will Survive (PR Week) - View pdf

10.02.02 Many Companies More Conscious Of CSR, but Not Devoting More Resources (Holmes Report) - View pdf

10.01.02 Jericho Communications Has Added Four New Accounts Worth More Than $1 million - View pdf

09.09.02 CEOs Realize CSR Salience, but Few Have Acted Upon It (PR Week) - View pdf

04.08.02 Agency Leaders Cautious About Recovery Forecasts (PR Week) - View pdf

2001 New Challenges Await PR in 2001 - View pdf

2001 Kmart Was Once Synonymous with Discount Retailing, but the Troy, MI-Based Chain's Days of Defining That Sector are Long Gone (PR Week) - View pdf

10.22.01 Lifestyle's Upswing Proves PR Can Always Go Home (PR Week) - View pdf

03.23.01 Larchmont Author Explains Public Relations (The Times) - View pdf

10.30.00 Uncover Savings In Car Insurance (PR Week) - View pdf

08.28.00 Survey Says (Newsweek) - View pdf

08.14.00 Jericho Survivor Survey (The Wall Street Journal-Japanese Edition) - View pdf

08.01.00 Look Beyond The Smiles: How You Can Know If Your Key Employees Are Satisfied (PR Agency Insider) - View pdf

01.01.00 A Natural Remedy to a Low Profile (Inside PR's Magazine of Reputation Management)
- Download PDF