With May almost here, once again thousands of young adults who have worked hard for 4 years to get their degree are graduating, and facing the harsh reality of our economy.  It is not easy getting a job right now.  And it’s even harder to get job in the exact field you studied in college.  [...]

Our Summer interns are wrapping up their last two weeks with us.  We’re very sad to see them go — they’ve been rock stars since day one, and we’ll miss them terribly.
Here’s a blog post from Arielle, who will be heading into her Junior year at the University of Indiana this Fall.
1) How I learned [...]

With all the social networking sites out there – Linked-In, Twitter, Facebook, Digg…how can we keep up with all the chatter? Unless we hire or dedicate one person to be in charge of social media.
So, when we came across a really great blog posting that was under PR Week’s Blogs & Forums by Paul Armstrong, [...]

On May 26, three interns walked into our Gramercy office, excited (or so I’m assuming, right girls?) to start a 4-month long internship with Ericho Communications. I’m not going to lie, this internship is highly competitive. We obviously chose three bright candidates, who are doing a mighty fine job just 4 weeks in — already [...]

If you work in public relations then you have heard this AT LEAST once in your career: “Can you get me on Oprah?” Everyone believes their company, product, service or information is “Oprah worthy,” and in the past I have even had clients “sell me” on why they belong on the show.
While it does seem [...]

Sometimes videos are the best way to properly explain what we go through each day. This video does a great job of explaining the client-vendor relationship using real world scenarios. Reality is, it is sooo true!

I was an English major in college – I basically knew I loved to read and write, and so I settled on a major that pleased my passions.
But then I graduated, and needed to find a career. So my summer months in Minneapolis before I moved to New York were spent brainstorming different options with [...]

Working in the public relations industry I should know that just because an expert is on television or a product is featured in a magazine doesn’t mean they are always the “best of the best.” More often than not their PR firm was the “best of the best” for getting their client featured over someone [...]

I cannot tell you how often lately I hear the words “social media is the wave of the PR future.” So last summer I joined FaceBook for work purposes and my “friends” were old co-workers, my boss and colleagues, and media professions. But soon it was hard to keep the work and personal-use separate, especially [...]