To avoid interview mistakes like those displayed in the video below, here are a few tips to help prepare for news interviews. The more prepared you are, the better:

Before an interview, ask questions: Find out as much as you can about the opportunity before the interview. Things like…What’s the story angle? Will anyone else be [...]

I participated in a fabulous webinar yesterday from HubSpot called “How to Use Social Media for Lead Generation.” It was great for several reasons.
It not only reminded marketers about the importance of inbound marketing (HubSpot’s specialty, so of course it did), but it explained ways to DO inbound marketing. It did not just say, “Inbound [...]

In a recent client interview on-location with FOX , I had an interesting conversation with a camera man. I was shocked to learn many PR people he deals with on a regular basis don’t know about rule number 77 of PR: stay behind the camera!
So, attention PR people, new or old, when a client is [...]

“Media relations” is not clever ideas sent via e-mail blast to a crap-load of reporters. Again: media relations is not clever ideas sent via e-mail blast to a crap-load of reporters.
You must pick up the phone.
Yes, I know, I know. Journalists say—or at least their voicemails do—“I prefer to be pitched via e-mail” [...]