I was an English major in college – I basically knew I loved to read and write, and so I settled on a major that pleased my passions.
But then I graduated, and needed to find a career. So my summer months in Minneapolis before I moved to New York were spent brainstorming different options with [...]

I would consider myself a multitasker. I can pitch a reporter and research blog sites. I can talk to my boss and draft a memo letter. I can be on a conference call and edit a media pitch. But the other day even I impressed myself. With the phone in my left hand talking to [...]

Working in the public relations industry I should know that just because an expert is on television or a product is featured in a magazine doesn’t mean they are always the “best of the best.” More often than not their PR firm was the “best of the best” for getting their client featured over someone [...]

Along with the flood of newspaper outlets closing these days comes a [obvious] mass beat-migration of reporters and editors. For many, these changes also include an outlet switch. Unfortunately for PR-peeps like me, it’s hard to keep up with this tremendous cycle. Even ever-beloved software that helps me find contact information and pitching details for [...]

In PR, connections matter. Not just connections to reporters at the New York Times, or connections to companies that need a PR firm, but 24-hour connections to the Internet.
Yesterday, before heading out to lunch at Heartland Brewery with Danielle and a producer at FOX Business, I asked the girls what in the world publicists did [...]

Eric Yaverbaum, aka Boss, launched Tappening a little over a year ago with Mark DiMassimo, the CEO of DiMassimo Goldstein (DIGO). We share office space in Gramercy.
Before hopping on a call today, I popped into the kitchen for a glass of water, and some Cap’n Crunch Crunch Berries. Two DIGOers were in the middle of [...]

I would consider myself pretty savvy when it comes to social networking and technology. I joined Facebook the week it opened up to students at the University of Minnesota, started my first blog in early 2002, and got a Gmail address back when you needed an “invite.” I record videos with my snap-n-shoot camera, edit them with iMovie, [...]

Ericho Communications has three offices, so multiply that with the fact that PR people are always on the go — and my team is very virtual. No matter where we are, stuff happens and our clients are always in the press. We g-chat each other throughout the day, conduct conference calls on Skype and travel [...]

I cannot tell you how often lately I hear the words “social media is the wave of the PR future.” So last summer I joined FaceBook for work purposes and my “friends” were old co-workers, my boss and colleagues, and media professions. But soon it was hard to keep the work and personal-use separate, especially [...]