Go Offline!

Last week I went out to dinner with two close friends.  We spent a little over an hour eating dinner and updating each other on life, work, and relationships, with our iPhones sitting next to our plates as if they belonged there – like our forks and napkins and knives.  When my phone lit up [...]

Advice to Graduates

With May almost here, once again thousands of young adults who have worked hard for 4 years to get their degree are graduating, and facing the harsh reality of our economy.  It is not easy getting a job right now.  And it’s even harder to get job in the exact field you studied in college.  [...]

Landing a job in PR

A little over a year ago I was a junior in a small college in Pennsylvania looking for my first internship in New York City.  Despite many of my professors suggesting I keep it realistic and look for internships in Pittsburgh, I was determined to go to Manhattan.  I worked on getting my resume out [...]

5 Interview Tips for You–and Tony Danza

To avoid interview mistakes like those displayed in the video below, here are a few tips to help prepare for news interviews. The more prepared you are, the better:

Before an interview, ask questions: Find out as much as you can about the opportunity before the interview. Things like…What’s the story angle? Will anyone else be [...]

Arielle: TOP 5 Things I Learned Since Starting at Ericho

Our Summer interns are wrapping up their last two weeks with us.  We’re very sad to see them go — they’ve been rock stars since day one, and we’ll miss them terribly.
Here’s a blog post from Arielle, who will be heading into her Junior year at the University of Indiana this Fall.
1) How I learned [...]

What’s Your Twitter Grade?

I participated in a fabulous webinar yesterday from HubSpot called “How to Use Social Media for Lead Generation.” It was great for several reasons.
It not only reminded marketers about the importance of inbound marketing (HubSpot’s specialty, so of course it did), but it explained ways to DO inbound marketing. It did not just say, “Inbound [...]

A Publicist Becomes A Reporter

On May 26, three interns walked into our Gramercy office, excited (or so I’m assuming, right girls?) to start a 4-month long internship with Ericho Communications. I’m not going to lie, this internship is highly competitive. We obviously chose three bright candidates, who are doing a mighty fine job just 4 weeks in — already [...]

The REAL Yaverbaum

If you’ve seen Eric on TV or read any article where he is quoted you probably heard him use one (or more) of these phrases: Best-selling author. President of Ericho Communications. Co-Founder of Tappening. A democrat on FOX. Serial entrepreneur. And my two personal favorites, “I’m into being on the cutting edge of [...]

Christine’s internship experience in a nutshell

What are three ways to describe Eric?
1. Ridiculous multitasker (“Freakin’ seventeen screens going on and a Skype call! What the heck?”).
2. Tappening-fanatic (“He always related everything back to Tappening…For example, with Tappening [fill in the blank]. This reminds me of Tappening because [fill in the blank]. Ha ha!”)
3. Mr. Answer (“He has an answer for [...]

Two Girls, Four Computers.