Comments on: Consistency, Common Sense and Quality (Ring, Ring) http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/ The Science of Strategic Public Relations Fri, 18 May 2012 09:44:48 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Alex Carroll http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-934 Alex Carroll Sun, 14 Jun 2009 21:58:25 +0000 http://erichopr.com/blog01/?p=245#comment-934 * Pitch Formula: "Is/Are ________ getting more ________ than you are? ____ things you can do to turn the tide now" And here's a couple of examples of how you might apply it: Show Pitch: "Are your kids getting more attention from your spouse than you? 3 things you can do to turn the tide now" Show Pitch: "Is your dog getting more rewards than you are? 5 things you can do to turn the tide now" I like to call this the "get-even" formula. People hate it when someone else is getting more of something than they are and they are always anxious to learn how to even the score. Get my whole program on how to get on radio at http://www.publicityvault.com * Pitch Formula: “Is/Are ________ getting more ________ than
you are? ____ things you can do to turn the tide now”

And here’s a couple of examples of how you might apply it:

Show Pitch: “Are your kids getting more attention from your
spouse than you? 3 things you can do to turn the tide now”

Show Pitch: “Is your dog getting more rewards than you are?
5 things you can do to turn the tide now”

I like to call this the “get-even” formula. People hate it when
someone else is getting more of something than they are and they
are always anxious to learn how to even the score.

Get my whole program on how to get on radio
at http://www.publicityvault.com

]]> By: Kelly http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-931 Kelly Fri, 12 Jun 2009 19:59:30 +0000 http://erichopr.com/blog01/?p=245#comment-931 Penny...great advice. Dead on.... And, thanks to james for sharing that video. Excellent way to think about PR. Penny…great advice. Dead on…. And, thanks to james for sharing that video. Excellent way to think about PR.

]]> By: james Tano http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-930 james Tano Fri, 12 Jun 2009 14:02:49 +0000 http://erichopr.com/blog01/?p=245#comment-930 Here's what Juan Williams from NPR says: http://www.ragan.com/ME2/Sites/Default.asp?SiteID=2DE73B54303942C4AC9E7EC3867DBF9E&Itemplay=3B3E2E9C1AFB43179C0B6101938B8574 Here’s what Juan Williams from NPR says:

http://www.ragan.com/ME2/Sites/Default.asp?SiteID=2DE73B54303942C4AC9E7EC3867DBF9E&Itemplay=3B3E2E9C1AFB43179C0B6101938B8574

]]> By: Penny http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-929 Penny Fri, 12 Jun 2009 13:10:44 +0000 http://erichopr.com/blog01/?p=245#comment-929 1) Be brief or be gone: Keep it short and to the point. In fact the subject line of your email should tell the story. Create a compelling subject line and follow that up with a short 2-3 sentence pitch in your email. 2) Relevance and target: I can’t say this enough. Pitch the right person and pitch topical stuff. If you aren’t sure who to pitch look up the show or ask the person answering the phone. 3) Tie-ins: What does your topic have to do with? A calendar date? Holiday? Local event? Tie ins are important, if you have one make sure the media is aware of it. 4) Visuals: What sort of visuals do you have? If your topic is crafting, cooking, painting, sculpting, or even something related to history visuals are always important. These can be props and/or B-roll which is an industry term meaning footage that rolls during your interview. Rarely will an interview be all-you focused. Viewers don’t respond well to talking heads so props, B-roll and anything else you can add that will enhance your interview is a great way to dress up your interview. 5) Responsiveness: thanks to instant access to everything (a la Twitter and blogs) the media response time has shrunk. You must get back to media right away and respond to emails they send immediately (or as fast as you can). In fact it’s not a bad idea to set up a special email account for media pitches that you know you’ll have access to all the time. That way you can check it and don’t have to worry about sifting through the hundreds of other emails and spam you got. 1) Be brief or be gone: Keep it short and to the point. In fact the subject line of your email should tell the story. Create a compelling subject line and follow that up with a short 2-3 sentence pitch in your email.

2) Relevance and target: I can’t say this enough. Pitch the right person and pitch topical stuff. If you aren’t sure who to pitch look up the show or ask the person answering the phone.

3) Tie-ins: What does your topic have to do with? A calendar date? Holiday? Local event? Tie ins are important, if you have one make sure the media is aware of it.

4) Visuals: What sort of visuals do you have? If your topic is crafting, cooking, painting, sculpting, or even something related to history visuals are always important. These can be props and/or B-roll which is an industry term meaning footage that rolls during your interview. Rarely will an interview be all-you focused. Viewers don’t respond well to talking heads so props, B-roll and anything else you can add that will enhance your interview is a great way to dress up your interview.

5) Responsiveness: thanks to instant access to everything (a la Twitter and blogs) the media response time has shrunk. You must get back to media right away and respond to emails they send immediately (or as fast as you can). In fact it’s not a bad idea to set up a special email account for media pitches that you know you’ll have access to all the time. That way you can check it and don’t have to worry about sifting through the hundreds of other emails and spam you got.

]]> By: wendy Land http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-928 wendy Land Thu, 11 Jun 2009 11:35:47 +0000 http://erichopr.com/blog01/?p=245#comment-928 I certainly agree. I'm happy to have a good job that I like. Very happy to have stumbled on this blog. I've read about this company before and this blog and the company website are fabulous. I certainly agree. I’m happy to have a good job that I like. Very happy to have stumbled on this blog. I’ve read about this company before and this blog and the company website are fabulous.

]]> By: ellis H. http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-927 ellis H. Thu, 11 Jun 2009 11:06:32 +0000 http://erichopr.com/blog01/?p=245#comment-927 Sorry you feel that way about pr as a career Mary. Sound a little bitter to me. This is fundamentally good practical advice. And I for one love pr and always have. I'm quite pleased to have a job that I work hard at. Sorry you feel that way about pr as a career Mary. Sound a little bitter to me. This is fundamentally good practical advice. And I for one love pr and always have. I’m quite pleased to have a job that I work hard at.

]]> By: mary T. http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-924 mary T. Thu, 11 Jun 2009 01:09:06 +0000 http://erichopr.com/blog01/?p=245#comment-924 I assume this advice is for a person in the first five to eight years of this time sucking life draining got no life career. It's more simple. Pitch it until you book it or lose your job. All the rest are window dressing details. And for the first five years, don't stop calling. When you do,it's only because you lost your nerve or confidence and they smell fear. You can call it a career and go complain about the next one. I assume this advice is for a person in the first five to eight years of this time sucking life draining got no life career. It’s more simple. Pitch it until you book it or lose your job. All the rest are window dressing details. And for the first five years, don’t stop calling. When you do,it’s only because you lost your nerve or confidence and they smell fear. You can call it a career and go complain about the next one.

]]> By: randall http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-923 randall Thu, 11 Jun 2009 00:47:36 +0000 http://erichopr.com/blog01/?p=245#comment-923 You walk a very, very fine line and better know something about the person you are calling. But no call. No placement. Outlook is helpful for reminders. You walk a very, very fine line and better know something about the person you are calling. But no call. No placement. Outlook is helpful for reminders.

]]> By: M. Marston http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-922 M. Marston Thu, 11 Jun 2009 00:40:43 +0000 http://erichopr.com/blog01/?p=245#comment-922 Time management and thick skin. And a creative department like this place seems to have. Was looking through your press rooms. There's some seriously brilliant concepts in there. But I bet every one of them was "pitched" hard. I have three questions after going through your press rooms: 1) Who comes up with these idea's? 2) I don't care how smart they are, how do you get so much ink and air time? 3) Don't ask us, tell us how to be like this company is? A little jealous. Very cool concepting here for what seems like a very long stretch of time. Compliments to the company and this blog. Now you tell us what the secret is. Time management and thick skin. And a creative department like this place seems to have. Was looking through your press rooms. There’s some seriously brilliant concepts in there. But I bet every one of them was “pitched” hard. I have three questions after going through your press rooms:

1) Who comes up with these idea’s?
2) I don’t care how smart they are, how do you get so much ink and air time?
3) Don’t ask us, tell us how to be like this company is?

A little jealous. Very cool concepting here for what seems like a very long stretch of time. Compliments to the company and this blog. Now you tell us what the secret is.

]]> By: Kelly http://erichopr.com/blog01/2009/consistency-common-sense-and-quality-ring-ring/comment-page-1/#comment-921 Kelly Wed, 10 Jun 2009 19:49:32 +0000 http://erichopr.com/blog01/?p=245#comment-921 R. Toth, totally agree! There's nothing quite like calling a reporter on a deadline is there. LOL. Andrea, totally agree! And, setting reminders within Outlook is super-helpful. R. Toth, totally agree! There’s nothing quite like calling a reporter on a deadline is there. LOL. Andrea, totally agree! And, setting reminders within Outlook is super-helpful.

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