With all the social networking sites out there – Linked-In, Twitter, Facebook, Digg…how can we keep up with all the chatter? Unless we hire or dedicate one person to be in charge of social media.
So, when we came across a really great blog posting that was under PR Week’s Blogs & Forums by Paul Armstrong, [...]

On May 26, three interns walked into our Gramercy office, excited (or so I’m assuming, right girls?) to start a 4-month long internship with Ericho Communications. I’m not going to lie, this internship is highly competitive. We obviously chose three bright candidates, who are doing a mighty fine job just 4 weeks in — already [...]

In a recent client interview on-location with FOX , I had an interesting conversation with a camera man. I was shocked to learn many PR people he deals with on a regular basis don’t know about rule number 77 of PR: stay behind the camera!
So, attention PR people, new or old, when a client is [...]

If you’ve seen Eric on TV or read any article where he is quoted you probably heard him use one (or more) of these phrases: Best-selling author. President of Ericho Communications. Co-Founder of Tappening. A democrat on FOX. Serial entrepreneur. And my two personal favorites, “I’m into being on the cutting edge of [...]

“Media relations” is not clever ideas sent via e-mail blast to a crap-load of reporters. Again: media relations is not clever ideas sent via e-mail blast to a crap-load of reporters.
You must pick up the phone.
Yes, I know, I know. Journalists say—or at least their voicemails do—“I prefer to be pitched via e-mail” [...]

If you work in public relations then you have heard this AT LEAST once in your career: “Can you get me on Oprah?” Everyone believes their company, product, service or information is “Oprah worthy,” and in the past I have even had clients “sell me” on why they belong on the show.
While it does seem [...]

What are three ways to describe Eric?
1. Ridiculous multitasker (“Freakin’ seventeen screens going on and a Skype call! What the heck?”).
2. Tappening-fanatic (“He always related everything back to Tappening…For example, with Tappening [fill in the blank]. This reminds me of Tappening because [fill in the blank]. Ha ha!”)
3. Mr. Answer (“He has an answer for [...]

Sometimes videos are the best way to properly explain what we go through each day. This video does a great job of explaining the client-vendor relationship using real world scenarios. Reality is, it is sooo true!