Eric Yaverbaum, aka Boss, launched Tappening a little over a year ago with Mark DiMassimo, the CEO of DiMassimo Goldstein (DIGO). We share office space in Gramercy.
Before hopping on a call today, I popped into the kitchen for a glass of water, and some Cap’n Crunch Crunch Berries. Two DIGOers were in the middle of [...]

I would consider myself pretty savvy when it comes to social networking and technology. I joined Facebook the week it opened up to students at the University of Minnesota, started my first blog in early 2002, and got a Gmail address back when you needed an “invite.” I record videos with my snap-n-shoot camera, edit them with iMovie, [...]

Ericho Communications has three offices, so multiply that with the fact that PR people are always on the go — and my team is very virtual. No matter where we are, stuff happens and our clients are always in the press. We g-chat each other throughout the day, conduct conference calls on Skype and travel [...]

I cannot tell you how often lately I hear the words “social media is the wave of the PR future.” So last summer I joined FaceBook for work purposes and my “friends” were old co-workers, my boss and colleagues, and media professions. But soon it was hard to keep the work and personal-use separate, especially [...]

For almost three decades now I have run a PR agency. As one of my books (PR For Dummies) became required reading at over 50 Universities in the United States, the one question I continue to get more than any other is “what is it really like” to work at your agency or in the [...]